In the world of product development, it’s easy to get swept up in the aesthetics. A graphic designer hands you a gorgeous, full-color mockup of a product box. It looks sleek. It feels premium. It aligns perfectly with the brand.
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You’ve spent years perfecting your product. You’ve sweated over the supply chain and finally built the hype. But the second you hit the market, your retailers start a knife fight to see who can offer the lowest price.
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The American flag. It’s the ultimate marketing shortcut for “this won't break in twenty minutes” and “I support local jobs.” But before you slap Old Glory on your packaging and call it a day, you need to realize that the Federal Trade Commission (FTC) is watching you like a hawk with a law degree and a very expensive magnifying glass.
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